UxArmy | Software Engineer | March 2022 - January 2025
Frontend Development to Technical Marketing
Over the course of my time at UxArmy, I transitioned from frontend development into technical marketing, giving me experience across both product development and go-to-market execution.
I began by building and improving the company's web application, then gradually moved into marketing initiatives where I worked on SEO, product listings, website management, content publishing, and competitive research.
This combination of technical and marketing experience helped me understand both how products are built and how they are positioned to customers.
Phase 1: Frontend Development & Product Enhancement
The Challenge
The product required continuous feature development, UI improvements, and bug fixes while maintaining a consistent user experience.
My Approach
Built new product features based on business requirements.
Improved existing UI components and user workflows.
Fixed frontend bugs and optimized application performance.
Worked on responsive interfaces for the production application.
Developed both frontend and backend for an external customer website.
Outcome
Delivered new functionality, improved application usability, and contributed to maintaining a reliable production platform.
Phase 2: Technical Marketing & Growth
The Challenge
As the company expanded its marketing efforts, it needed stronger online visibility, consistent content distribution, and a presence across software discovery platforms.
My Approach
SEO
Optimized website pages for search engines.
Improved on-page SEO across multiple sections of the website.
Published SEO-friendly content to increase discoverability.
Product Directories
Managed and optimized the company's profiles on software review platforms.
Worked on product listings for:
G2
Capterra
Website Management
Maintained and updated website content.
Published new landing pages and product updates.
Ensured website content remained accurate and up to date.
Content Marketing
Published and managed:
Blogs
Podcasts
Webinar pages
Marketing resources
Competitive Research
Conducted competitor analysis.
Researched industry trends and positioning.
Identified opportunities to improve messaging and product visibility.
Outcome
Contributed to improving the company's digital presence by supporting SEO, content marketing, product discovery, and website management while leveraging my technical background to work efficiently across marketing and product teams.
Key Contributions
Technical Marketing
Search Engine Optimization (SEO)
Website Management
Product Listings (G2 & Capterra)
Content Marketing
Blog Publishing
Podcast Management
Webinar Publishing
Competitive Research
Feature Development
UI/UX Improvements
Backend Development
Bug Fixing
Frontend Development