Dabur | Sales Live Project | Jan 2026
Sales & Marketing Live Project
As part of a live industry project with Dabur, I worked directly in a retail environment to understand consumer behavior, execute in-store marketing activities, and drive product sales. The project provided hands-on experience in sales execution, customer engagement, and retail operations.
Working on the shop floor offered first-hand exposure to how marketing strategies translate into customer purchasing decisions and business outcomes.
Project 1: Driving Product Sales
The Challenge
Increase product visibility and achieve daily sales targets in a competitive retail environment where multiple FMCG brands compete for customer attention.
My Approach
Represented Dabur products at Reliance Smart Bazaar.
Assisted customers in selecting products based on their needs.
Explained product features and benefits to improve purchase confidence.
Recommended relevant products to increase conversions.
Maintained product visibility and ensured effective shelf presentation.
Outcome
Successfully achieved daily sales targets while improving customer engagement and product visibility on the retail floor.
Project 2: Understanding Customer Buying Behaviour
The Challenge
Retail stores generate thousands of customer interactions, making them an ideal environment to understand purchasing patterns and decision-making.
My Approach
Observed customer buying behaviour across different product categories.
Identified common purchase triggers and customer preferences.
Interacted directly with customers to understand their needs and objections.
Shared observations with the team to support sales and merchandising activities.
Outcome
Developed practical insights into consumer behaviour, retail psychology, and how in-store interactions influence purchasing decisions.
Recognition: Reliance Gladiator Award
During the live project, I was awarded the Reliance Gladiator Certificate, a recognition presented to the best-performing salesperson during the project.
This recognition reflected consistent sales performance, customer engagement, and execution on the retail floor.
Key Contributions
Customer Engagement
FMCG Sales
In-Store Promotions
Merchandising
Consumer Behaviour Analysis
Product Demonstration
Sales Target Achievement
Retail Operations
Communication & Relationship Building