AU Small Finance Bank | Marketing Intern | May 2026 - July 2026
Process Improvement & AI Automation
During my summer internship with the Credit Card Marketing team at AU Small Finance Bank, I worked on understanding how customer marketing communications were created and identifying where AI, automation, and process redesign could improve execution efficiency.
I worked across multiple communication formats, including Email, WhatsApp, SMS, Push Notifications, Monthly Offer Books, and HTML Mailers.
My work focused on two separate automation initiatives.
Project 1: Email Marketing Automation
The Challenge
The existing process for developing marketing emails involved multiple manual steps, including content preparation, creative development, revisions, and coordination between teams.
This resulted in a long development cycle and significant effort for recurring communications.
My Approach
I mapped the existing communication workflow to identify where time and manual effort were being spent.
I then developed a Generative AI-based framework for email development that could assist with:
Email content generation
Creative development
Structured prompt workflows
Standardization of recurring communication
Faster iteration and revisions
The framework was designed to work within the requirements of a regulated banking environment, with human review and compliance checks remaining part of the process.
Outcome
The study showed that the average development time for internally created communications could be reduced from approximately:
~30 hours → 30.7 minutes
98.3% reduction in development time
The objective was not simply to introduce AI, but to identify where AI could remove repetitive work from an existing marketing process.
Project 2: Monthly Offer Book Automation
The Challenge
The monthly offer book required repetitive manual work to organize and prepare promotional communication, creating an opportunity to improve the efficiency and consistency of the process.
My Approach
Studied the existing monthly offer book development process.
Identified repetitive activities and manual dependencies.
Developed a separate AI-assisted workflow for monthly offer book development.
Standardized the process to make recurring execution faster and more structured.
Outcome
The new workflow reduced repetitive manual effort and created a more structured and repeatable process for developing the monthly offer book.
Key Contributions
AI-assisted Marketing Automation
Email Marketing Automation
Monthly Offer Book Automation
Process Improvement
Workflow Optimization
Cost Reduction
Process Analysis
Generative AI
Cross-functional Collaboration